Driving ideas to conquer the world
We are an asset manager
with the mission of transforming ideas into great brands
Innovation thrives where chaos and opportunity intersect, driven by boldness and audacity. The concept of “Mad” captures this spirit – embracing the courage to dream big, disrupt norms, and relentlessly pursue excellence.
our cases
our values
Innovation & Disruption
MadCap acts as a catalyst for out-of-the-ordinary ideas, seeking solutions that go beyond conventional financial-market practices. It aims to reinvent the investment experience and the way entrepreneurs scale their businesses.
Entrepreneurship & Growth Mindset
Entrepreneurship is more than launching ventures; it’s about transforming realities by creating sustainable value. MadCap therefore fosters a growth mindset, pursuing continuous learning and the constant pushing of boundaries.
Trust & Credibility
The foundation of any financial partnership is solidity and trust. MadCap is transparent in its analyses and decisions, building credibility through proven results and long-term relationships.
Transparency & Ethics
The investment landscape demands unwavering ethics and clarity in every interaction—each decision has a profound impact on everyone’s financial future. MadCap upholds integrity at every stage, from sourcing through to exit.
Results Focus
MadCap combines boldness with pragmatism, directing its energy toward delivering real value to investors and portfolio companies. Consistently achieving concrete goals is at the very core of its model.
Beyond the dream.
Embrace the Mad.
our team
Bruno Soares
A. Serial investor
B. Worldwide relationship
C. 3× Olympic athlete
D. 6 tennis Grand Slams
40x multiple cash-on-cash
Soares has acquired significant minority stakes in companies such as Ease Labs, Oakberry, Monte Bravo, Nuu Alimentos, Skinny Dips, and Liquid Death. He also has a strong presence in the United States as an investor in the foodservice sector, partnering with David Grutman for strategic investments. Soares’ current personal investments have achieved an impressive 40x cash-on-cash multiple.
Hassan Lauar
A. CFO and COO PRODAP
B. +30 deals
C. CFO of investee of JP Lemann
D. Honored graduation on IBMEC
3x the average of multiple
Through a unique approach by offering tech, services and nutritional products to a traditionally commoditized value chain, PRODAP has achieved An Annual Recurring Revenue (ARR) of R$185 million. By doing this, the company caught the attention of the largest animal nutrition player in the world, DSM-Firmenich, and was acquired in 2022 for a multiple 3x the average of the sector.
Leonardo Sá
A. Co-founded PRODAP
B. M&A of Medley
C. Fund Manager at Leste
D. Harvard Alumni
From bankruptcy to BRL 1.7bn
Leonardo played a pivotal role in turning around Medley. Through strategic cost-cutting measures and operational efficiency, he successfully stabilized the business during a critical period, ensuring its sustainability and market competitiveness. Following the restructuring, Leonardo led the negotiation and sale of Medley to Sanofi, one of the world’s largest pharmaceutical companies.
Vitoriano Dornas
A. Co-founded CARAPRETA
B. Former President IFB
C. Advisor BoFa
D. Member of YPO
From BRL 0 to BRL 420M
Carapreta transformed Brazil’s premium meat sector by overcoming challenges of low profitability and negative margins through a bold strategy of vertical integration and strategic branding. By leasing an industrial unit, creating a strong brand identity, and implementing an innovative go-to-market approach, the company turned a struggling operation into a thriving business.
Bruno Soares
A. Serial investor
B. Worldwide relationship
C. 3× Olympic athlete
D. 6 tennis Grand Slams
40x multiple cash-on-cash
Soares has acquired significant minority stakes in companies such as Ease Labs, Oakberry, Monte Bravo, Nuu Alimentos, Skinny Dips, and Liquid Death. He also has a strong presence in the United States as an investor in the foodservice sector, partnering with David Grutman for strategic investments. Soares’ current personal investments have achieved an impressive 40x cash-on-cash multiple.
Hassan Lauar
A. CFO and COO PRODAP
B. +30 deals
C. CFO of investee of JP Lemann
D. Honored graduation on IBMEC
3x the average of multiple
Through a unique approach by offering tech, services and nutritional products to a traditionally commoditized value chain, PRODAP has achieved An Annual Recurring Revenue (ARR) of R$185 million. By doing this, the company caught the attention of the largest animal nutrition player in the world, DSM-Firmenich, and was acquired in 2022 for a multiple 3x the average of the sector.
Leonardo Sá
A. Co-founded PRODAP
B. M&A of Medley
C. Fund Manager at Leste
D. Harvard Alumni
From bankruptcy to BRL 1.7bn
Leonardo played a pivotal role in turning around Medley. Through strategic cost-cutting measures and operational efficiency, he successfully stabilized the business during a critical period, ensuring its sustainability and market competitiveness. Following the restructuring, Leonardo led the negotiation and sale of Medley to Sanofi, one of the world’s largest pharmaceutical companies.
Vitoriano Dornas
A. Co-founded CARAPRETA
B. Former President IFB
C. Advisor BoFa
D. Member of YPO
From BRL 0 to BRL 420M
Carapreta transformed Brazil’s premium meat sector by overcoming challenges of low profitability and negative margins through a bold strategy of vertical integration and strategic branding. By leasing an industrial unit, creating a strong brand identity, and implementing an innovative go-to-market approach, the company turned a struggling operation into a thriving business.
Upcoming
GTM (Fundraising)
Seizing a high profile network in Brazil and US, this fund is a Private Equity fund to invest in Food & Beverages.
Managing Partner
for F&B
BIN11 (Fundraising)
Approaching a well known gap of the current storage deficit in Brazil, this Private Equity fund is investing in infrastructure.
Managing Partner
for Agribusiness
Gado11 (Fundraising)
Capitalizes on commodity price cycles to secure attractive margins through strategic partnerships.
Managing Partner
for Agribusiness